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AI-Native Marketing ​

A Marketing-as-Code Guide with Treasure Data and Claude Code

AI-Native Marketing

Marketing has always been about reaching the right people with the right message. But the tools we use to make that happen? They've been stuck in a world of clicks, menus, and manual processes.

This book introduces a different approach: Marketing as Code.

What You'll Learn ​

With AI as your partner, you can now do things that used to require engineering support:

  • Explore your data — Ask AI to investigate your customer tables and explain what you can target
  • Write SQL queries — Describe what you want to know; AI writes the query
  • Build audience segments — Tell AI who you want to reach; AI creates the targeting rules
  • Design customer journeys — Describe the experience; AI builds the workflow
  • Automate everything — AI writes scheduling logic that runs daily without your intervention

No SQL knowledge required. No YAML experience needed. You describe what you want. AI writes the code. You review and deploy.

The Learning Path ​

Day 1: You don't need to know SQL or YAML. AI handles the syntax.

Over time: Each chapter teaches you concepts that make you more powerful—not because you have to learn them, but because understanding them lets you guide AI more effectively.

The goal: You become a marketer who can manage complex customer journeys with accurate, efficient data pipelines—without waiting for engineering tickets.

How This Book Works ​

Each chapter follows the same pattern:

  1. A marketing problem — Something you've struggled with before
  2. How AI helps — What to ask, what AI generates
  3. What to review — How to understand what AI produced
  4. How to deploy — Getting your work into production safely

The examples are real. The conversations with AI are actual prompts you can use. The code is copy-paste ready.

Table of Contents ​

Part 1: The Shift ​

Part 2: Getting Started ​

Part 3: Your Data ​

Part 4: Audiences with AI ​

Part 5: Journeys with AI ​

Part 6: Automation ​

Part 7: Ship with Confidence ​

Part 8: Team Collaboration ​

Appendix ​

Before You Start ​

You'll need:

  • A Treasure Data account
  • Access to Claude Code (via tdx claude command)
  • A terminal application (don't worry—we'll make friends with it)

Ready? Start with Chapter 1.

Copyright 2024-present Treasure Data