Closing: Your New Workflow

You started this book clicking through UIs. You're ending it with a new way of working.

What You've Learned

This simple loop now powers everything you do:

Chapter	What You Can Do
1-2	Understand the paradigm shift
3-4	Set up tdx, Claude Code, and read YAML
5-7	Explore data and write SQL with AI
8-10	Build segments and connect to channels
11-12	Create journeys with logic and branches
13	Automate with workflows
14	Building AI Agents for your team
15	Deploy safely with validation
16-17	Collaborate with Git and GitHub

The Shift

Before: 47 clicks to create a segment. Undocumented. Unrepeatable. AI couldn't help.

After: One conversation with AI. A YAML file you can read, copy, track, and share. Version-controlled with Git. Reviewable. Scalable.

You didn't become an engineer. You became a marketer who can leverage engineering tools—with AI handling the syntax.

Your Daily Workflow

# Start your AI partner
tdx claude

# Work with AI
> "Create a segment for customers who..."
> "Build a journey that..."
> "Write a workflow to..."

# Review what AI generates
> "Explain this YAML"
> "Preview the segment"

# Deploy safely
> "Validate and push"

Keep Learning

Practice: Start with simple segments. Add complexity gradually. Let AI help you explore what's possible.

Review: When AI generates something unfamiliar, ask it to explain. Understanding grows with each conversation.

Iterate: Your first attempt won't be perfect. That's fine. Fix and push again. With Git, you can always go back.

Resources

• tdx Documentation — Command reference and guides
• Marketing as Code Guide — Technical deep-dive
• TD Skills Reference — AI skills for Treasure Data
• References — External links to Claude Code, Git, and more

Final Thought

Marketing as Code isn't about replacing your expertise. It's about amplifying it.

You know your customers. You understand the business. AI handles the syntax, the formatting, the technical details. Together, you can build campaigns that would have taken weeks—in hours.

The tools are ready. Your AI partner is waiting.

tdx claude

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Welcome to AI-Native Marketing.